Psychology of Agile Coaching

Become a true coach

Have a look and book your spot!


2 full days

A few years back we received a call, "Hey there, I don’t know nothing about Agile, but I need to become an Agile coach a-s-a-p – my company just got a new contract." We laughed together on the line for a second, explained that it takes a bit longer than a week to learn to coach, and wished him luck. We also knew that, shortly, he would be walking into his customer's office in this new role.

Agile Coach is the new black! People forgot the true meaning of the word coaching, and, today, it is hard for clients to differentiate between a good practitioner and a bad one.

We offer this class to explore the science of coaching and the ways in which it works. We start with the basic one-on-one coaching conversation and its elements. Then we move to the concepts of neuroplasticity, the brain processes of creating new neuron pathways, and topics on motivation and basic psychological needs. We also review and practice advanced techniques coaches borrowed from positive psychology and psychotherapy. Finally, we finish with the essential coaching skills and in-class coaching demonstrations.

By understanding the new field of coaching psychology, you will become a better Agile practitioner.

Course objectives

  • Understand the difference between a Scrum Master and an Agile coach
  • Grasp the role of an Agile coach
  • Learn coaching tools and techniques
  • Learn the science of coaching psychology


Elements of coaching conversation

  • Conversation arch
  • Levels of listening
  • Open-ended inquiry
  • Reflections
  • Goals
  • Strengths

Coaching psychology science

  • Neuroplasticity
  • Self-determination theory
  • Basic psychological needs
  • Extrinsic and intrinsic motivation
  • Transtheoretical model

Advanced coaching techniques

  • Motivational interviewing
  • Appreciative inquiry
  • Immunity to change

Coaching skills

  • Empathy
  • Unconditional positive regard
  • Mindfulness
  • Group coaching
  • Games

Coaching demonstrations

Dates, Venue and Price

September-October 2019

Price per delegate


* includes VAT


Focus Rooms The Core, 1st Floor South Cnr Kikuyu and Leeuwkop Streets Sunninghill Sandton

Book now!



How long is the course?

The course is two full days. We start at 8:30 a.m. and finish 4:30 p.m. on both days.


How big is a class?

The maximum number of delegates is 10. It is smaller than usual due to the focus we would like to give each delegate.


Does price include VAT?

Yes. The price includes Value Added Tax. The price you see on the website is the price you will pay.


How can I pay?

You can pay with EFT. After you click “BOOK” button and make your reservation, you will receive a quote/invoice.


Can my company pay for my training?

Absolutely. Connect us with your HR or Leaning and Development department ( If you see your company name in our “clients” section, it is great news – Think Agile is on your approved vendor list.


Can I cancel my booking?

You can cancel or rescheduled for free up to 10 days before the course. After that, an additional R1500 fee is applicable. The reason is simple – we have already paid for venue and catering for you.


We love our clients

Allan Gray
dun bradstreet
old mutual
bidvest bank


What out customers say